I help brands build beautiful and intuitive digital experiences that drive growth.
Portfolio
- Case Studies -
Selected projects showcasing strategy, design, and execution
Light Reads
Light Reads
Category: Branding | Web Design | Digital Product
Role: Founder & Creative Director
Overview: Light Reads is a modern publishing brand that delivers quick, visually engaging books on growth and virtues. Designed for busy professionals, each title blends minimal text, illustration, and guided reflection.
Objective: Build a cohesive brand identity across books, website, and digital products.
Impact: Helping readers worldwide explore, grow, and act—one concise book at a time.
4 Copas Bar & Grill
4 Copas Bar & Grill
Category: Branding | Social Media | Advertising
Role: Brand Designer & Social Media Manager
Overview: Designed and managed the full brand identity of 4 Copas, a Ponce-based restaurant and bar.
Objective: Create a culturally inspired, modern brand with strong digital presence.
Impact: Boosted visibility and engagement, positioning 4 Copas as a standout spot in Ponce’s food and nightlife scene.
Velas Sport Bar
Velas Sport Bar
Category: Logo Design | Social Media | Advertising
Role: Brand Designer & Social Media Manager
Overview: Designed the brand identity for Velas Sport Bar, a beachfront venue in Ponce known for live music, cocktails, and light dining.
Objective: Build a youthful, vibrant brand and strengthen its digital presence.
Impact: Enhanced visibility and engagement, positioning Velas as a lively beachfront destination.
La Perla Car Rental
La Perla Car Rental
Category: Branding | Social Media | Digital Product
Role: Brand Designer & Marketing Manager
Overview: Designed the brand identity for La Perla Car Rental, including logo, website, color system, corporate documents and marketing assets.
Objective: Build a modern, trustworthy brand for the local tourism and transportation market.
Impact: Increased recognition and credibility with a cohesive visual identity and advertising strategy.
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Discover the unique blend of creativity and strategy in my portfolio, showcasing exceptional work in:
- branding
- advertising
- digital design.